“Be faithful to your own tastes because nothing you really like is ever out of style.”

Hi I’m Abigail Ayoola, a Fashion art director and Personal Stylist based in London, UK. I enjoy helping people look their best, creating amazing fashion images for campaigns and producing style content that solves many women’s wardrobe woes.

As a personal stylist, I’m not the one that creates the clothes, I’m the one that makes magic happen with the whole look from head to toe. So if life is about putting your best foot forward, I’m the one that makes sure you’re wearing the right shoes!

I created this digital space for the lady who certainly appreciates fashion, beauty and lifestyle. Above all, she values the power of style and takes pride in her appearance.

I aim to assist her in putting her best foot forward, whilst wearing fabulous footwear. Through this fashion stylist website, you’ll find top tips for effortless style, how to find the right wardrobe staples for you and endless outfit ideas. Whether you’re looking for what to wear to a job interview, what to wear to a funeral or help towards a style makeover.

*This site uses sponsorships and affiliate links, which do not affect my opinions expressed, honesty or integrity. Affiliate links do not affect your purchases or prices in anyway, I may simply earn a small commission from the sale.


Under my stylish waist belt, I have over a 10 years experience in content creation, creative direction and fashion styling. My unique point of view, fabulous fashion taste and way of presenting and documenting fashion and style is what makes me current and relatable. My work has been published in print and online magazines and my career clients include:


Topshop • French Connection •

Karen Millen • Asos • Cloggs • Travalo • Phase Eight •

House of Fraser • LookFantastic • Simply Be • The Body Shop •

REN Skincare • Clarks • Savoo • Cavells • Beauty Base • Catseye London • Unfold London •

GlowwBox Beauty Brand Ambassador

Jones & Jones Fashion Ambassador


Bobby White London • Masato Jones • Kitty DoLittle • Glamour Kitten • Make Up Me • Ara Jo • Amisha.Elegance.Rebellion • Billy Boyce • Rayo Collection • Kamondi Couture • Nkwo • Ricky Sarkany • Tantrums & Tiaras • Kosibah Creations • Samantha Cole • Gloria Lopez Sauque • Shazia Saleem • Eribe • Bill Barber • Emmeline • Andreas Geogious • Little Sister Lucy • Eurbuyya • Ruffle & Bramble

MAGAZINES: • Papercut Magazine • Pride Magazine • See.7 Magazine • Oh Yes Magazine • Black Beauty & Hair • EM Magazine • Ikosi Magazine


Paul Betts • Mudita Aeron • Palle Hansen • Julia Eskell • Ina Damli • Lisa Watson • Patrick Anderson •  Abi Oshodi • Michael Sheller


BBC3 • Make Your Mark • The Rhoda Wilson Show • Croydon Hair & Beauty • London Fashion Week • Glasgow Fashion Week • Music on the catwalk • YettyD • International Womens Week • Screen Nation Awards • Traid


“Thank you to Abigail for helping me to create a timeless wardrobe for work. I would highly recommend her services, very professional but friendly attitude. Abigail put me at ease, encouraged me to step out of my comfort zone and embrace some of the new trends.” – Varaidzo, Personal Styling Client

“Abigail was a pleasure to work with, she was quick to reply and wrote a great post in reasonable time. I’d definitely love to work with Abigail again in the future.” – Chloe.S, Blogger Engagement – The Body Shop

Abigail was a pleasure to work with. She is very kind and thorough and her sense of style is impeccable. We would be honoured and glad to work with Abigail again in the future and know she will grow to be one of UK’s top bloggers in the near future. Abigail featured two items from Jenabelle as was able to pull them off and make them shine. Thank you, and your blog is a must read for all the aspiring fashionistas out there. Best, – Polly Amore, Fashion Assistant – Jenabelle

“Abigail is one of the most professional stylists I have worked with. She has a great go-getter attitude and an innate keenness to understand what exactly the photographer is looking for, which she delivers accordingly. I really liked the fact that she has many creative ideas of her own and helps improvise a theme to perfection. I really enjoyed working with her and I am looking forward to collaborating with her again soon!” – Mudita Aeron, Photographer

I first came across Abigail’s work on another photographer’s portfolio and decided to collaborate with her on my editorial shoot based on the quality of styling I saw. Before the day of the shoot we had communicated our ideas well in advance with a mood board and all other information. On the shoot itself, Abigail arrived with a vast array of outfits for two models plus a whole host of helpful ideas. I have to say in all honesty that she made that shoot one of the best (if not THE best) I had done. Thank you so much Abi, I look forward to our next collaboration! – Ayad Al-Adnani, Photographer 

Such a pleasure working with Abigail, her sense of style and fabulous mood board interpretation delivered a set of incredible dresses for our shoot. Excellent communication throughout, the passion and energy Abigail brings to the mix is very refreshing and rewarding. Thank you Abigail, look forward to working with you again soon. – Paul Betts, Photographer