One of the things I love most about fashion styling is the power it gives me to create a different style story than that of what the garment designer originally envisioned. As a fashion stylist, it is my job to tell a story with the looks I create and as a personal stylist, help people perfect their personal style.
Fashion designers tend to have a specific outlook for the pieces they create. This is due to their process of creation as well as their personal attachment. Challenging this perspective on my editorial projects is great when the designers love my interpretation of their designs.
In some of my recent editorial work, I featured pieces created by fashion designer Anoosh Naghibi. Anoosh has quite an eccentric vision and his creations are definitely a statement. On my stylist pulls with the designer, he challenged me to see who would do a “better job” interpreting the pieces and I think Anoosh still owes me money. Take a look at some images of the same pieces styled two different ways. The left images are of the original visions by Anoosh. While the images on the right are from my recent editorials See.7 magazine blinded editorial and a Statement editorial.
The power of styling is all about being whoever you want to be. It is about interpreting one thing many ways for many people. Like styling a coat into a dress and likewise fashioning a skirt out of a dress. Finally it is about mixing and matching and adding and subtracting until you’re satisfied with the result.