Ever wondered round a luxury department store and silently wondered how to pronounce any the designer names you were looking at? You probably have even tried sounding it out whilst doing online clothes shopping. Well you’re not alone.
First of all, as a fashion stylist, a lot of my work involves speaking to, with and of designers. Therefore getting their names right is an important part of positive client/business relations. Most noteworthy, there are so many international designers and as a result comes spectacularly fancy foreign designer names that are not as they seem. Hence why I’m glad Bazaar.co.uk came up with a useful pronunciation list for the 101 on how to pronounce some of the biggest & popular designers and I thought I’d share it too.
“Ever found yourself stuck for words when trying to pronounce some of the trickier designer names in the fashion lexicon? Us too. And, we figured, if we find it hard, then pity the poor woman who has a normal life and no time to study such things. So for anyone who has ever stumbled over Sonia Rykiel or mumbled their way through Martin Margiela, Team Bazaar has compiled the ultimate cheat sheet to help fashion fans master the dialects of the designer names alphabet. Practice makes perfect…”
PRONOUNCING DESIGNER NAMES…
A
Anna Sui: anna swee
Ann Demeulemeester: ann de-mule-eh-meester
Azzedine Alaia: azz-eh-deen ah-lie-ah
A Détacher: ah day-tah-shay
Acne: ahk-nay
Alber Elbaz: ahl-bear el-bahz
Alexandre Vauthier: ah-lex-ahn-der voh-tee-ay
Andrew Gn: an-drew jin
Anya Hindmarch: ahn-yuh hind-marsh
Aquilano Rimondi: ah-kwi-lahn-doh rim-ohn-dee
B
Badgley Mischka: badge-lee meesh-kah
Balenciaga: bah-len-see-ah-gah
Balmain: bahl-mahhhhn
Bottega Veneta: bow-tay-guh vah-netta
Behnaz Sarafpour: ben-ahz sar-uh-for
Bibhu Mohapatra: bee-booh mo-ahh-pat-rah
Bouchra Jarrar: boo-shra jahr-arr
Burberry Prorsum: burr-behr-ee prohr-sum
C
Christian Lacroix: christian luh-kwa
Christian Louboutin: christian loo-boo-tan
Comme des Garçons: comb dey gah-sown
Carven: cahr-vehn
Costella Tagliapietra: coh-stell-oh tag-lee-ah-pee-ay-troh
Cushnie et Ochs: cuh-sh-nee eht ocks
D
Dolce & Gabbana: dol-chey and gab-ana
Dries Van Noten: drees van know-ten
E
Elie Saab: ee-lee sahb
Emanuel Ungaro: ee-man-you-el oon-gar-oh
Erdem Moragliou: air-dem more-ah-glee-uh
Ermenegildo Zegna: ehr-men-e-jil-doh zayn-yah
Etro: eht-ro
G
Gareth Pugh: gareth pew
Giambattista Valli: gee-am-bah-tease-ta vah-lee
Gianfranco Ferre: gee-ahn-franco feh-ray
Givenchy: zjee-von-shee
Guillame Henry: gee-ohm ahn-ree
H
Hermès: er-mez
Hervé Léger: air-vay lay-jah
Hussein Chalayan: hoo-sane sha-lion
Hedi Slimane: ed-ee slim-ahn
I
Issa: ee-sah
Issey Miyake: iss-ee mee-yah-key
J
Jean Paul Gaultier: zhon paul go-tee-ay
Junya Watanabe: jun-yah wat-an-ah-bey
K
Kinder Aggugini: kinder ag-ooh-gee-nee
Kirna Zabête: keer-nah zah-bet
L
Lanvin: lahn-vahn
Loewe: loh-wev-eh
Louis Vuitton: loo-wee vwee-tahn
L’Wren Scott: la-ren scott
M
Maison Martin Margiela: may-sohn martin mar-jhell-ah
Marchesa: mar-kay-sah
Mary Katrantzou: mary cat-trant-zoo
Miu Miu: mew-mew
Monique Lhuillier: monique le-hu-lee-ay
Moschino: mos-key-no
Maiyet: may-et
Maje: mahj
N
Nicholas Ghesquière: nee-coh-la guess-k-yair
O
Olivier Theyskens: oh-liv-ee-ay tay-skins
P
Proenza Schouler: pro-en-zuh skool-er
R
Rochas: row-shahs
Rodarte: row-dar-tay
Roksanda Ilincic: roksanda ill-in-chik
Ralph Lauren: ralf lor-en
Rei Kawakubo: ray cow-uh-kooh-bo
S
Salvatore Ferragamo: sal-vah-tor-re fer-ra-gah-moh
Sonia Rykiel: sewn-yah ree-key-el
Sacai: suh-kai
Schiaparelli: skyap-uh-rell-ee
T
Thakoon: tah-koon
Thierry Mugler: tee-air-ee mu-glare
TSE: say
U
Ulyana Sergeenko: uhl-yahn-uh s-air-jane-koh
V
Vika Gazinskaya: vee-kah gahv-in-skee-yah
Vionnet: vee-oh-nay
Versace: vur-sah-chee
Y
Yves Saint Laurent: eve san lau-ron
Yohji Yamamoto: yoh-jee yam-ah-mo-to
Yigal Azrouël: yig-ahl ahz-roo-el
I have a book about how to get in the fashion industry with a chapter like this. It's veru important that we know how to pronounce the brands right if we want to be in the industry. Great post!
http://WWW.STYLEVANITY.COM
I totally agree Alyssa, Oh and do list the book when you get a chance. Xx
LOL at this guide, thanks for posting, i mean some people rly gotta learn how to say it though.
Nice post!
Ray | Obey Ray
This made me laugh, so helpful in those awkward situations though!
aforvogue.blogpot.co.uk
Great post!
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Omg , some of these names are tongue twisters you know…lol .Salvatore Ferragamo does come with an accent too when pronounced ,i see you stretched the ''gamo'' by adding ''h'' like the italian accent. So glad i came by your blog to know about this. Really lovely post.
This is quite helpful because sometimes, I read their names and really wonder how the hell am I supposed to pronounce them.
This is heaven sent for all the fashion bloggers out there. Thanks for sharing!
xo
Tiffy
CuteLA.com