ABIGAIL AYOOLA styles real people, edits and curates’ wardrobes, and organises spaces and homes, with professional services and a keen eye for distinct fashion and respect for personal style. With attention to detail and careful consideration for individual taste, every client is given the best service and outstanding results.


Successful personal styling is not just about getting a closet full of clothes, it is a process that helps you better understand your personal tastes, confidence level, what drives you and how to communicate using a language that doesn’t require words.

Wardrobe Management

Personal Shopper

Style Makeover

Special Event Dressing

View PERSONAL STYLIST for more details on each service | Price on Request

Initial Online (zoom) Style Consultation Required (Max. 1.5hrs) | £150.00




As a respected fashion stylist and art director, I excellently deliver the vision and viewpoint of my clients through styled shoots, editorial styling and written features. Working freelance, I have been able to contribute to multiple different magazines, newspapers or websites.

Magazine Editorials

Campaigns | Advertising


Beauty Shoots | Haircare | Book Covers

Price on request




“Thank you to Abigail for helping me to create a timeless wardrobe for work. I would highly recommend her services, very professional but friendly attitude. Abigail put me at ease, encouraged me to step out of my comfort zone and embrace some of the new trends.” – Varaidzo, Personal Styling Client

“Abigail was a pleasure to work with, she was quick to reply and wrote a great post in reasonable time. I’d definitely love to work with Abigail again in the future.” – Chloe.S – The Body Shop

Abigail was a pleasure to work with. She is very kind and thorough and her sense of style is impeccable. We would be honoured and glad to work with Abigail again in the future and know she will grow to be one of UK’s top bloggers in the near future. Abigail featured two items from Jenabelle as was able to pull them off and make them shine. Thank you, and your blog is a must read for all the aspiring fashionistas out there. Best, – Polly Amore, Fashion Assistant – Jenabelle

“Abigail is one of the most professional stylists I have worked with. She has a great go-getter attitude and an innate keenness to understand what exactly the photographer is looking for, which she delivers accordingly. I really liked the fact that she has many creative ideas of her own and helps improvise a theme to perfection. I really enjoyed working with her and I am looking forward to collaborating with her again soon!” – Mudita Aeron, Photographer

I first came across Abigail’s work on another photographer’s portfolio and decided to collaborate with her on my editorial shoot based on the quality of styling I saw. Before the day of the shoot we had communicated our ideas well in advance with a mood board and all other information. On the shoot itself, Abigail arrived with a vast array of outfits for two models plus a whole host of helpful ideas. I have to say in all honesty that she made that shoot one of the best (if not THE best) I had done. Thank you so much Abi, I look forward to our next collaboration! – Ayad Al-Adnani, Photographer 

Such a pleasure working with Abigail, her sense of style and fabulous mood board interpretation delivered a set of incredible dresses for our shoot. Excellent communication throughout, the passion and energy Abigail brings to the mix is very refreshing and rewarding. Thank you Abigail, look forward to working with you again soon. – Paul Betts, Photographer

Dear Abigail, Thank you for your hard work, time and dedication in styling a fashion spread for us @ Oh Yes Magazine, we look forward to working with you again and would highly recommend the styling services of Abigail Ayoola. Kind Regards, Editor @ Oh Yes Magazine. 

“As soon as Abigail was chosen as the stylist for the Rhoda Wilson Show series being filmed in Birmingham, her professional hat went on. She was organised, creative, resourceful and above all a great member of the crew. Keep up the good work!” – Rhoda Wilson, TV Presenter 

“Abigail was an absolute pleasure to work with, I would recommend her talent to all.” – Angela Plummer, Hair stylist

“We found Abigail eager to get involved, passionate about fashion and learning all aspects of online retail. She is well organised and a pleasure to work with.”  – Lucy Wills, FRSA, Glamour Kitten 

“Make Up Me have worked with Abigail on several occasions in the past. Most recently, we worked together on an Olympic 2012 shoot where Abigail was head stylist for a different Olympic themed high fashion shoot. Abigail was a pleasure to work with, very tactful and creative with the brief and ideas put forward. We look forward to working with Abigail again in the future!” – Chivonne & Marcella, Make Up Me 

“It was really a pleasure to work with Abigail. From the ideas and concepts to the day of the shoot, she was absolutely brilliant.” – Joseph Cudjoe, Director, Afrotherapy